In addition to new products and features, Snap’s executives touted the size and engagement of the company’s user base. Snap has allowed creators to attach AR experiences to physical locations.
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Director Mode will roll out on Apple devices in the coming months, followed by Android devices later this year. Snap is also making it easier to seamlessly transform the backgrounds of videos through its Green Screen mode- similar to an existing feature on TikTok-while its Quick Edit mode lets users easily edit together multiple Snaps. One feature will allow creators to use a smartphone’s front-facing and back-facing cameras at the same time-letting them record what’s in front of them while capturing their reaction simultaneously.
Speaking of creative tools, Snapchat is rolling out a new suite of camera and editing features, called Director Mode, allowing users to make more polished content. The latest Spectacles are currently being tested by “hundreds” of developers who’ve received early access, according to Sophia Dominguez, Snap’s head of AR platform partnerships. Snap’s AR glasses, meanwhile, are not yet for sale. Snap advised customers to check out their local laws and regulations around drones before letting Pixy take flight. From there, users can wirelessly transfer the aerial shots to their Snapchat accounts. Pixy “knows when and where to return” and lands gently in the palm of your hand, Spiegel said. The mini-drone comes with four preset flight paths that users can select with the press of a button, no controller needed. CEO Evan Spiegel pitched the device as a new creative tool allowing users to capture photos and videos from new, aerial angles.
Snap’s New Camera DroneĪs mentioned, Snap will now sell a pocket-sized flying camera called Pixy. Other festivals that will be deploying Snap’s AR include Lollapalooza in Chicago, Wireless Festival in London, Rolling Loud in Miami and The Governors Ball in New York, the company said. Starting with the Electric Daisy Carnival next month in Las Vegas, concertgoers can use AR to try on merchandise, find friends and discover AR experiences around the festival grounds. Now, Snap is bringing AR to music festivals through a multi-year partnership with Beverly Hills-based Live Nation. Snap has recently taken steps to bring AR experiences to physical locations like local landmarks and small businesses. Snap's AR tech allows users to try on sneakers using their smartphones. Snap also announced that companies can integrate its AR try-on experience onto their own platforms Puma will be the first company to use the technology to let shoppers digitally try sneakers directly on its own app.
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The company is now offering new software tools to make it easier for retailers to make AR versions of their items, using existing product images. Most shopping experiences on Snapchat link to an external website for customers wanting to buy products, a spokesperson said. Snap has pitched AR as an innovative way for brands to advertise, drive sales and reduce item returns. On Thursday, Snap announced users can now virtually try on clothes using full-body photos, with Snap overlaying products onto the pictures. To date, AR shopping has allowed Snapchatters to preview 3D models of sneakers on their feet or sunglasses on their faces using their smartphone cameras. The company has already deployed AR shopping, but Dress Up will create a dedicated destination-just a tap away from the app’s camera-where users can browse items, share looks and bookmark outfits and accessories. Snap is launching a Dress Up tab on the Snapchat app where users can virtually try on apparel using augmented reality. From augmented reality (AR) at concerts to a new way to shop online, here are some highlights from the Snap summit: Virtual Dressing Rooms The Snapchat-connected drone was probably the biggest surprise from Snap’s Partner Summit, an annual event when the company shares updates on its products, features and partnerships.īut Pixy wasn’t the only major announcement. On Thursday, the Santa Monica-based firm launched a flying camera called Pixy, a pocket-sized drone that could take your next selfie from an aerial view. Social media giant Snap is selling a new product that could change the way you see the world-but no, it’s not the company’s long-awaited augmented reality glasses.